Apni Didi is more than just a brand—it is a movement that brings the soul of rural India to your doorstep. Rooted in the vibrant culture of Barwani district, Madhya Pradesh, Apni Didi is a platform owned and managed by Self-Help Group (SHG) women who create handcrafted, organic, and authentic products.
Welcome to Apni Didi
Empowering Women, Elevating Traditions
From Our Home To Yours
Why Choose Apni Didi
Shop with Confidence, Every Time
01
Quality items, carefully curated
02
A convenient platform for all your shopping needs
03
Exclusive products that will elevate your everyday life
04
Experience our commitment to quality and convenience
Our Mission
Apni Didi is on a mission to empower rural women, giving them the tools to become self-sufficient entrepreneurs. Through skill development, market access, and financial inclusion, we enable women to turn their talents into thriving businesses.
Our Vision
We envision a future where every rural woman has the opportunity, confidence, and resources to grow her enterprise, uplift her family, and strengthen her community.
Product Category
Our Products
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