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Apni Didi is more than just a brand—it is a movement that brings the soul of rural India to your doorstep. Rooted in the vibrant culture of Barwani district, Madhya Pradesh, Apni Didi is a platform owned and managed by Self-Help Group (SHG) women who create handcrafted, organic, and authentic products.  

Welcome to Apni Didi

Empowering Women, Elevating Traditions

From Our Home To Yours

 

Why Choose Apni Didi  

Shop with Confidence, Every Time

01

Quality items, carefully curated

02

A convenient platform for all your shopping needs

03

Exclusive products that will elevate your everyday life

04

Experience our commitment to quality and convenience

Our Mission

Apni Didi is on a mission to empower rural women, giving them the tools to become self-sufficient entrepreneurs. Through skill development, market access, and financial inclusion, we enable women to turn their talents into thriving businesses.

Our Vision

We envision a future where every rural woman has the opportunity, confidence, and resources to grow her enterprise, uplift her family, and strengthen her community.

Our Products

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