About Us

Apni Didi 

Apni Didi is an initiative supported by Hand In Hand India, working directly with 250+ Self-Help Groups (SHGs) in Barwani district, Madhya Pradesh. These groups are the backbone of our initiative, bringing together talented women who create handmade, organic, and traditional products while promoting sustainable livelihoods.

Our Key Objectives

✔️ Empower Self-Help Groups – Provide rural women with opportunities for skill development, financial literacy, and entrepreneurship.

✔️ Foster Economic Independence – Help women become independent earners by providing them access to national and global markets.

✔️ Support Sustainable Livelihoods – Encourage eco-friendly, ethical, and traditional production methods.

✔️ Promote Social Impact – Strengthen communities by reinvesting profits into women’s welfare and social development programs.

✔️ Build Trust & Transparency – Establish a fair-trade platform where every product tells a story of resilience and craftsmanship.